FEETUS IS ALIVE! (with 25% off for you!)

If you love the best barefoot and minimalist running shoes on the market – You will love Feetus.co.uk.

To celebrate the launch of our new online store http://www.feetus.co.uk we are giving YOU 25% off EVERYTHING (including: Vibram FiveFingers, VivoBarefoot, Merrell, Inov-8, New Balance, Xero Shoes, and much, much more!)

25% off Vibram FiveFingers, VivoBarefoot, Merrell, Inov-8, New Balance, Xero Shoes, O1M One Moment, Injinji socks, SportTape, GU, Torq, and more

YOU HAVE UNTIL THE END OF FEBRUARY TO CLAIM YOUR 25% OFF
Visit us at: http://www.facebook.com/feetusonline for future offers

 This offer ends midnight 28-February-2013 and is open to everyone in the UK and EU

Like us on Facebook for Exclusive Discount

Feetus Facebook Vibram FiveFingers Barefoot Shoes Launch

Like Feetus on Facebook for a celebratory discount code to mark the launch of Feetus.co.uk

That’s right folks… Your new favourite barefoot running store goes live on Wednesday 13th February 2013, and to celebrate the launch, we’ll be offering exclusive discount codes to our Facebook friends.

What are you waiting for? Like Feetus on Facebook

In the Running World, Science > Marketing

It never ceases to amaze me how much ‘spin’ big companies use when marketing a new product. After watching Asics’ latest video pushing their hideous ‘Gel Nimbus 14’, it left me gobsmacked.

To me, the shoe looks more suited to an astronaut. Or maybe somebody imitating an astronaut, who needs a super wedge of cushioning to simulate slow-motion bouncing in the absence of moon gravity.

  • Rene Zandbergen, Product Manager at Asics, claims in the video that this ‘Guidance Line’ on the sole of the shoe will guide your foot whilst running. …What? …How?
  • He adds that the shoe “fits like a glove”. No, I think he should be referring to Vibram FiveFingers when he makes that comment.
  • He continues: “…the shoe helps you run more efficiently”. Bullshit.

Check it out: http://www.youtube.com/watch?v=lOSDAXE1h1M&feature=player_embedded

With spiel like this, it’s not surprising that a staggering 80% of runners get injured each year. How many of us have suffered with ‘runners knee’, ‘shin splints’ and ‘plantar fasciitis’? How often do people have the best intentions of ‘getting in to running’, only to get injured and conclude “Running isn’t meant for me”. With the amount of money invested in technology and biomedical science, surely we can develop runningwear that can prevent running injuries?

Science > Marketing

That’s why I am a massive fan of VivoBarefoot. Rather than plough all their capital in to creating and marketing gimmicks such as a ‘guidance line’, they instead invest in research and training. They make the effort to educate the customer, teaching us the essentials about best running technique. They offer science over opinion.

Good Running Form

http://www.feetus.co.uk goes live next month, where I will be offering advice on running technique and sharing my experiences of running barefoot and with minimalist shoes. For now though, here are the five basic principles of good running technique.

  1. Strike with your forefoot, followed by a heel plant.
  2. Your cadence should quicken to around 180bpm, meaning you take faster, shorter steps.
  3. Your foot should strike just below your centre of gravity, or slightly in front.
  4. Your upper-body should remain relaxed.
  5. Keep your head straight. Keep your eyes at horizon level.

We’ll also be selling the very best barefoot and minimalist running shoes from the likes of Vibram FiveFingers, VivoBarefoot, Saucony, Merrell, Xero Shoes, and more!

Keep up to date:

Facebook: http://www.facebook.com/FeetusOnline

Twitter: https://twitter.com/feetusonline

Pinterest: http://pinterest.com/feetus/

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